IT’S THAT TIME AGAIN – A FEW ITEMS ARE GOING UP IN PRICE JUST A BIT…
(SORRY! IT’S NOT ALL BAD NEWS THOUGH.. READ ON!)
For some reason this seems to come round in 3 year cycles for us. Not sure why, but it’s probably because the changes we make are often significant and can take a while to have an effect. Will explain a bit more below. We’ve never liked the idea of regular or annual prices increases and we always try to stave off price increases as long as we can, but at some point the time comes.
We’ve decided not to increase everything on the menu. We’ve just picked the items that we think have some room to move or are more affected by the factors set out below. In fact, when it comes to scoops, only the tiny and the 1 scoop have increased by 50c. We are going to be as upfront and transparent about the reasons why below.. so here goes. It’s long.
INCREASING COSTS ASSOCIATED WITH SUPPLYING AND PRODUCING OUR OWN INGREDIENTS
The main reason for the price increase is the cost of production we incur as we move to supplying our own high quality ingredients. Some of you may or may not be aware but we now supply and produce a lot of our own staple ingredients.
For example, we supply our own milk from our very own dairy farm. We also have a hazelnut farm, we make our own chocolate, we produce our own dulce de leche, and farm our own strawberries. It’s something we are enjoying and truly believe in, but the reality is, it’s a very costly and labour intensive way to produce gelato.
WE’RE PRODUCING OUR OWN MILK
The biggest expense by far is our milk. As of about 3 weeks ago we became completely self sufficient when it comes to milk supply (thats about 10,000 – 12,000 Litres per week).
We now have a dairy farm which runs a herd of approx. 350 Jersey Cows and we are very proud to say we produce some of the most amazing milk you will taste.
Jersey Cows are renowned for an exceptionally high quality milk. In fact, it’s regarded as the best milk you can get.
Our cows are completely pasture fed on grass, lucerne, and clover. They are never grain fed, and although we are not ‘certified organic’ we follow organic best practice so our cows are as happy as can be. They are only milked only once a day which means they are less stressed and as it turns out, results in an even higher quality milk (with more cream), which is exactly what we are after. The volumes are significantly less than you would get milking 2-3 times a day (about 40% less), which is fine as we are not at the mercy of the big milk processors like the poor dairy farmers we are hearing about in the news.
To put it into perspective however, we have doubled our milk costs overnight – instead of paying about $1 a litre, we now produce 1L of milk for $2.20.In short, we produce a lower volume of milk thats rich in cream and of super high quality. We produce only what we need but this comes at a significant cost. Overall, we think it’s worth it. Sounds kind of crazy we know, but the quality really is incredible.
Read more about our dairy farm